Questions & website features

Both. No site yet? I'll shape a concept from your brief. Already online? Share your URL and I'll show a redesign direction or a stronger homepage. Same free demo, same 24-hour turnaround.

Yes. No cost, no obligation. You'll get a real site to click through, not a pitch deck. The work speaks for itself. If you want to move forward, we discuss scope. If not, no pressure — I won't follow up.

You decide. If you want to commit, we work together — reviewing what you don't like and what you'd like added or changed until the site feels right. If it's not for you, that's it. No hard sell.

Most projects land between £500 and £2,000 depending on complexity. Before or after your free demo (only if you wish to proceed), we'll have a consultation by phone or email to scope the work. The final price reflects how complex your project is — I'll be upfront before anything starts.

Custom design and development that works on mobile, tablet, and desktop; 1–6 pages; inquiry form with email delivery; a CMS so you can update content; foundational SEO; performance tuning; launch support; and three rounds of revisions. I'll walk you through exactly what's in scope during our consultation.

Complex work that needs dedicated time and budget sits outside the standard package — e-commerce stores, full copywriting, custom integrations, ongoing maintenance, and similar. I'll flag anything extra during our consultation so there are no surprises.

Day 1: you submit an inquiry. Day 2: your free demo. Day 4: first full build delivery. Each revision round typically takes 2–3 days depending on how involved the changes are. Need it faster? Tell me during our consultation and I'll see if I can work around your deadline.

Builders generate pages from prompts with no craft layer. I use AI to accelerate research and drafts, then apply design and development judgment: custom code, performance tuning, brand-specific UX.

Your brief and assets stay private. I don't use client work to train AI models or share your information with third parties. See the privacy policy for details.

That's common. Paste your current URL in the inquiry and tell me what's not working: slow, dated, hard to update, not converting. The demo focuses on what an upgrade could look like.

CMS stands for Content Management System. It's the admin area behind your website where you edit text, images, and pages without touching code. Think of it as the dashboard for your site content — update your homepage headline, swap a photo, or publish a news post in minutes.

A headless CMS stores your content separately from how it looks on the site. That gives more flexibility for custom design and faster pages, while still letting you edit content in a friendly interface. I often use this approach when you need a polished front end plus easy updates.

A blog is a section of your site for articles, updates, or guides — usually listed newest first. It helps with SEO, builds trust, and gives you a place to share news, case studies, or expertise without redesigning the whole site each time.

A portfolio showcases your work — projects, photos, products, or case studies — often in a grid or slideshow. Galleries are similar but focus on visual media. Both help visitors see what you do quickly instead of reading long descriptions.

Web copywriting is the words on your site: headlines, service descriptions, calls to action, and page structure written to inform and convert. Good copy matches your brand voice and guides visitors toward inquiry or purchase. Full copywriting can be scoped separately if you already have a draft.

Internationalization (i18n) means your site is available in more than one language — for example English and Italian. Visitors pick a language, or the site detects their region. Useful for businesses serving multiple countries or communities.

Some sites offer brochures, menus, price lists, or guides as downloadable PDFs. Visitors click a button, the file opens or saves. Handy for specs, catalogs, or lead magnets without building a full page for every detail.

Responsive design means your site adapts to any screen — phone, tablet, laptop, or wide desktop — without looking broken or cramped. Layout, text, and images reflow so everything stays readable and usable. It's standard on every build I deliver.

A landing page is a focused page built for one goal: sign-ups, inquiries, or sales from a specific campaign. It usually has a strong headline, clear benefit, social proof, and one main call to action — less navigation, more conversion.

The hero is the first thing visitors see at the top of your homepage — often a headline, short intro, and primary button, sometimes with a background image or video. It sets the tone and tells people they're in the right place within seconds.

Motion design uses subtle movement — fades, slides, scroll effects — to guide attention and make the site feel alive. Done well, it feels premium; done badly, it slows the site or distracts. I use motion sparingly and always respect reduced-motion preferences.

Parallax is when background images or layers move at a different speed than the foreground as you scroll, creating depth. It can make a site feel cinematic. It's best used in moderation so performance and accessibility stay solid.

Dark mode uses a dark background with light text — easier on the eyes in low light and often seen as modern or premium. A site can follow the visitor's system preference or offer a manual toggle.

Typography is your choice of fonts, sizes, and spacing for headings and body text. It strongly affects how professional and readable your site feels. I pair display fonts for headlines with clean body fonts for long reading.

A CTA is a button or link that tells visitors what to do next — "Get a quote," "Book a call," "View portfolio." Clear CTAs reduce confusion and turn browsing into action.

A pricing table compares plans or packages side by side — features, price, and a button to choose. Common for services, SaaS, or membership tiers. Keeps options scannable instead of buried in paragraphs.

Testimonials are quotes from clients or customers about their experience with you. Displayed on your site, they build trust before someone fills out a form or calls. Real names, roles, and photos help even more.

An FAQ (Frequently Asked Questions) section answers common objections and details in expandable questions — pricing, process, timelines, features. It saves you repeating the same answers and helps visitors decide faster.

Accessibility means your site works for people using screen readers, keyboard-only navigation, or other assistive tools, and for users with visual or motor differences. Following WCAG guidelines also tends to improve SEO and usability for everyone.

A form on your site lets visitors send you a message without opening their email app. Fields might include name, email, and project details. Submissions can go to your inbox automatically so you never miss a lead.

Services like Resend, SendGrid, or Postmark reliably deliver form submissions and transactional emails from your site. They handle deliverability and spam compliance better than a basic mail() script on shared hosting.

A newsletter form collects email addresses for updates you send later — via Mailchimp, ConvertKit, or similar. Often a simple name + email field in the footer or a dedicated signup block.

Live chat adds a widget so visitors can message you in real time on the site. Some tools use AI for first responses; others route to your team. Useful for high-intent sales or support, but optional for many small business sites.

A chatbot is automated chat that answers common questions or qualifies leads before a human steps in. It can reduce repetitive inquiries but needs careful setup so it doesn't frustrate visitors with wrong answers.

WhatsApp integration adds a button or link that opens a chat with your business number — on mobile it launches the app; on desktop, WhatsApp Web. Popular where clients prefer messaging over forms or email.

Tools like Cal.com or Calendly embed on your site so visitors book a call or appointment without email back-and-forth. You set availability; they pick a slot and get confirmation automatically.

An embedded map shows your office, shop, or service area directly on a contact page. Visitors can open directions in Google Maps or Apple Maps with one tap.

SEO (Search Engine Optimization) is the practice of improving your site so it ranks better in Google and other search engines for relevant searches. It includes clear structure, fast loading, useful content, and technical setup so crawlers understand your pages.

Meta tags are hidden labels in each page's code — especially the title and description shown in Google results. A strong meta title and description improve click-through rates even before someone visits your site.

Open Graph tags control how your page looks when shared on social media — title, description, and preview image. Without them, platforms guess poorly and your links look unprofessional.

Structured data is extra code that tells search engines exactly what your page is about — a business, FAQ, product, or review. It can enable rich results in Google (stars, FAQs, breadcrumbs) and helps clarity, not tricks.

A sitemap is a file listing all important URLs on your site so search engines discover and index them faster. Especially useful for new sites or after a redesign.

robots.txt tells search engines which parts of your site they may or may not crawl. It's a simple text file at your domain root — used to block staging pages or admin areas from appearing in search results.

Google Analytics tracks visits, traffic sources, popular pages, and basic behavior on your site. It answers questions like "Where do visitors come from?" and "Which page do they leave from?" — useful for improving marketing and content.

Search Console is Google's free tool showing how your site performs in search — queries, impressions, indexing issues, and mobile usability. I recommend connecting it after launch for ongoing SEO health checks.

A/B testing compares two versions of a page or button — different headlines, colors, or layouts — to see which performs better. Useful at scale; for most small sites, clear copy and a strong demo matter more early on.

E-commerce means selling products or services through your website with a cart and checkout flow. It ranges from a few items to full catalogs with variants, shipping, and tax rules — usually scoped and priced separately from a standard brochure site.

A payment gateway (Stripe, PayPal, Square, etc.) securely processes card or wallet payments on your site. It handles PCI compliance so you don't store raw card numbers yourself.

The cart holds items a customer intends to buy before checkout. It shows quantities, subtotals, and lets them add or remove products. On simpler sites, "Buy now" skips the cart and goes straight to payment.

Inventory tracking shows stock levels, prevents overselling, and can trigger low-stock alerts. Built into platforms like Shopify or custom setups for larger catalogs.

Variants are options for the same product — size, color, material — each with its own price or SKU. Essential for fashion, print shops, or any catalog with choices.

A wishlist lets logged-in or returning visitors save products for later. Common in retail; less critical for service businesses.

Coupon fields apply promotional codes at checkout — percentage off, fixed amount, or free shipping. Useful for launches, email campaigns, or seasonal sales.

Review systems let customers rate and comment on products. They increase trust and can feed star ratings into search results when structured data is set up correctly.

An API lets your website talk to another service — CRM, booking tool, inventory, or custom backend — and exchange data automatically. Example: form submission creates a lead in HubSpot without manual copy-paste.

CRM (Customer Relationship Management) tools like HubSpot or Pipedrive store leads and client history. Integrating your forms with a CRM keeps every inquiry in one pipeline with follow-up reminders.

This can mean social share buttons, embedded Instagram feeds, or linking profile icons in the footer. It helps visitors connect with you on the channels they already use — without rebuilding those platforms on your site.

On-site search lets visitors type keywords to find pages, products, or articles — important for large catalogs or resource libraries. Smaller sites often rely on clear navigation instead.

Filters narrow a list by category, price, or tag; sorting orders by newest, price, or popularity. Standard on portfolios with many projects or e-commerce category pages.

Login lets users create accounts and sign in — for member areas, order history, or saved preferences. Adds complexity (security, password resets) so it's included only when the product needs it.

A protected section of the site visible only after login — courses, downloads, client portals, or premium content. Requires authentication and usually ongoing maintenance.

File upload lets visitors attach documents, images, or briefs when they contact you. Useful for design projects or applications; files need secure storage and size limits.

A PWA can be installed on a phone home screen and work offline in limited ways — closer to an app without app store fees. Niche use case; most business sites work fine as fast responsive websites.

SSL (shown as HTTPS and a padlock in the browser) encrypts data between your site and visitors. It's required for forms, payments, and trust — and Google favors secure sites. Standard on all modern hosting.

Hosting is the server space where your site files live so anyone on the internet can visit them. I typically deploy to platforms like Vercel or similar — fast, managed, and scaled for traffic spikes without you managing a physical server.

Your custom domain is your web address — like yourbrand.com. You purchase it from a registrar and point DNS to your hosting. I help connect domain and launch so email and site stay consistent.

DNS is the system that translates your domain name into the server address where your site lives. Changing DNS (A records, CNAME) connects a new domain or email provider — changes can take a few hours to propagate worldwide.

A CDN (Content Delivery Network) copies your site's static files to servers around the world so images and pages load faster for distant visitors. Many modern hosts include this automatically.

Core Web Vitals are Google's metrics for loading speed, interactivity, and visual stability. Fast sites rank better and lose fewer visitors. I optimize images, code, and hosting as part of every build.

Lazy loading delays loading images or videos until they're about to scroll into view. It speeds up the initial page load, especially on image-heavy pages.

Optimization compresses and sizes images for the web — right dimensions, modern formats like WebP, and quality balance. Huge unoptimized photos are one of the most common causes of slow sites.

Staging is a private copy of your site where changes are tested before going live. You preview redesigns or new pages without affecting what the public sees.

A 404 page appears when someone visits a URL that doesn't exist. A custom, on-brand 404 with navigation back home is better than a generic error — it keeps visitors from bouncing entirely.

A 301 redirect permanently sends an old URL to a new one. Essential when redesigning or renaming pages so you don't lose Google rankings and existing bookmarks still work.

Cookie banners ask visitors for consent before non-essential tracking cookies run — often required under UK/EU GDPR rules if you use analytics or marketing pixels. Wording and behavior should match your privacy policy.

GDPR requires clear privacy information, lawful basis for collecting personal data, and control for EU visitors over cookies and marketing. Inquiry forms, analytics, and newsletters all need appropriate notices and storage practices.

Monitoring pings your site regularly and alerts you if it goes down. Important for shops or high-traffic launches; optional for smaller brochure sites on reliable hosting.

Backups are copies of your site and content you can restore if something breaks or gets deleted. Good hosting and CMS setups include automatic backups; worth confirming before launch.

A retainer is an ongoing monthly agreement for updates, security patches, small content changes, and support after launch. Optional — many clients manage content themselves via CMS after handover.